Devils' Row serpent seal

Devils' Row · Estd MMXX

Thirteen botanicals. One condition.
You must be 18 or over to enter.

Please sip like a saint · drinkaware.co.uk

Devils' Row
Devils' Row — Est. MMXX

Lead us into temptation.

A premium dry gin of thirteen devilish botanicals, forged in Mile End, East London. The thirteenth is the one you were warned about.

The Thirteen
The Devils' Row label — an engraved serpent coiled around the tree, a red apple at the base of the bottle
Chapter I · The Gin

One gin.
No absolution.

Grapefruit and cut citrus lead the procession. Twelve botanicals follow in strict order, each sourced from where it grows best. And at the last — faint, unmistakable — a bite of the forbidden fruit. Zesty. Clean. Entirely without remorse.

Nose Fresh grapefruit peel, bright citrus oil, cold juniper.

Palate Zesty and precise, spice beneath the orchard.

Finish Clean, dry — then the apple, where it shouldn't be.

  • StylePremium Dry Gin
  • Bottle50cl · 41.3% vol
  • BotanicalsThirteen
  • OriginProduct of England · Mile End, London
£26tax included
Chapter II

The Thirteen

Twelve botanicals, gathered without compromise. And a thirteenth we were told to leave alone.

The thirteen botanicals arranged in a ring on slate around a halved red apple
The RingTwelve around one
  1. IJuniperNorth Macedonia
  2. IICorianderBulgaria
  3. IIIAngelica RootFrance
  4. IVOrris RootItaly
  5. VOrange PeelSpain
  6. VILemon PeelSpain
  7. VIIGrapefruit PeelFirst among citrus
  8. VIIILiquoriceItaly
  9. IXCassia BarkChina
  10. XNutmegIndia
  11. XICinnamonSeychelles
  12. XIICucumberSteeped 24 hours
  13. XIIIThe Forbidden FruitRule III applies
The orchard keeps a view of the city

Temptation doesn't shout.
It waits.

A Devils' Row bottle on a rainy Spitalfields street at night, The Ten Bells pub glowing behind
Chapter III · Original Sin

Born in Mile End.
Raised on temptation.

In the summer of MMXX, two friends set out to make a dry gin with a flavour that could not be refused. No shortcuts, no apologies: every botanical chosen to a standard, gathered from wherever on earth it grows best, and married in small batches in Mile End.

The name comes from home. East London has always kept its saints and its sinners on the same street — Victorian brick, wet cobbles, and more wickedness than any parish record admits. Devils' Row bottles the second kind.

Sam & Jason — Founders

Chapter IV

The Rites

Observed nightly, wherever the devout gather. Begin with the first rite. Earn the second.

A bartender in a waistcoat pours Devils' Row over a large ice cube at a candlelit back bar
Rite I · The House Serve

Devils' Row & Tonic

  • Gin50ml Devils' Row
  • Tonic150ml premium Indian tonic
  • IceOne large, unhurried cube
  • GarnishA thin slice of red apple

Build over ice in a chilled highball. Slide the apple down the inside of the glass — the first taste was always meant to be taken.

Orange oils expressed over a Devils' Row negroni at a London rooftop bar
Rite II · For the Converted

The Row Negroni

  • Gin25ml Devils' Row
  • Vermouth25ml sweet vermouth
  • Bitter25ml bitter aperitivo
  • GarnishOrange peel, oils expressed

Stir over ice until properly cold. Strain onto fresh ice, express the orange over the top, and let the grapefruit in the gin argue with the bitter. It wins.

Also in the liturgyWicked Elixir · Devilish Martini · Temptation Twist · Sinful Sling

Chapter V

The Club

The Row keeps rooms above Mile End — low lights, one spirit, and a strict door. Membership is by temptation.

Masked guests dancing at the Masquerade behind a bottle of Devils' Row and a gin and tonic on a marble table
The MasqueradeNames are left at the door
House rules
  1. IWhat happens on the Row stays on the Row.
  2. IIMasks at the Masquerade. Names, never.
  3. IIIThe thirteenth botanical is not discussed.
  4. IVThe house pours one spirit. Requests for others are forgiven once.
  5. VDrink like a saint — slowly, and with intent.
  6. VIThe taxi can wait.

The Masquerade, quarterly. The Tasting of the Thirteen, monthly, thirteen seats. Dates travel by correspondence only.

Petition for membership
The gin to sin

Saint or sinner?

Chapter VI

Where the devout are supplied

Find a bottle online — or ask for it by name, quietly, at better bars.

01Master of MaltOnline · UK delivery 02Threshers"Online 03The Tipple CellarOnline> 04Amazon UKOnline
Chapter VII · Membership

Petition the committee.

Membership confers nothing but good company, first claim on small batches, and word of the gatherings before the calendar admits them. The committee reads every petition. The committee answers some.